Label warning

Doctors at a British Medical Association conference in Edinburgh this week have discussed the possibility of putting pictures of diseased livers on labels on bottles of swally.

As someone who was put off smoking by seeing a graphic public health information film of smokers with gaping holes in their throats caused by lung cancer, I can verify this type of approach can deter potential users.

But maybe when you're older it doesn't work. Those horrible colour pictures of dying people, or bloody just-born babies, in Benetton adverts put me off going into their shops, in case they had these images inside. (Plus their clothes seemed to be in similar colours to those of the post-birth photos - Bright Placenta is not a colour that I suit).

But there must be other possibilities with this preventative image approach.

• Pizzas - images of fat folk's spare tyres
• Mountain bikes - pictures of people in A&E with cracked skulls
• Lonely hearts clubs - pictures of partners cutting their toenails in the living room
• Nightclub flyers - images of standing in a rainy taxi queue at 3 in the morning
• Political party election leaflets - pictures of Boris Johnson

These are only blue sky thinking suggestions - anyone can send their's in.